What is AI visibility?

Whether answer engines like ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews name your business when a buyer asks about your category. It is a different measurement from where your page ranks in a list of links.

Is this different from SEO?

It builds on it. The structured data, answer-first pages, and fast site that earn a Google ranking are what let an AI engine quote you. We do both, and we measure both.

How do you measure it?

We ask the engines the questions your buyers ask and track whether you are named, which of your pages are cited, and which competitors appear instead. You get the score every week.

Answer engines tracked: ChatGPT · Gemini · Claude · Perplexity
Plus: Google AI Overviews

SEARCH & AI VISIBILITY

Be the answer when buyers ask AI who to buy from.

Are you in it?

A hand holding a phone where an AI assistant, asked for the best online clinic for GLP-1 or peptide therapy, recommends EmbraceRX

The old search scoreboard:

~~Ranked #7.~~
~~Page two.~~
~~Keyword density.~~
~~Meta description.~~
~~Backlink count.~~
~~Blue link nobody clicked.~~
~~Bounce rate.~~

Rankings are the old scoreboard.

Buyers ask AI now. You're named in the answer, or you aren't there.

Ranking isn't being found.

Traffic isn't being chosen.

A blue link nobody clicks is a billboard in a desert.

Be the name in the answer.

In ChatGPT. In Gemini. In Google's AI Overviews.

EVERY WEEK

Every week, you see exactly where you stand.

SEO and your weekly AI Visibility score ship with Launch. Tracking where competitors show up in AI answers is part of Grow. No vanity rankings: whether you are named, where, and next to whom.

01
Your AI Visibility score
How often answer engines name you for the questions your buyers ask.
02
Your citations
Which of your pages the engines quote, and which they skip.
03
Your gaps
Questions competitors answer that you do not, ranked by what is winnable.
04
Your next moves
The specific pages and fixes that ship next week.

A sample weekly AI visibility and SEO report: an AI visibility score of 64, how often each AI engine names the business, and what ChatGPT said

WHAT WE DO

How you end up in the answer.

AI Visibility

Own how AI answers your category.

We map your citations across ChatGPT, Claude, Perplexity, and Google AI Overviews, audit your content, find the gaps competitors have not filled, and optimize your YouTube channel for the same engines.

Learn more

A cork board mapping a buyer’s path with string across Reddit, YouTube, LinkedIn, Google, ChatGPT, and Perplexity

Channel Intelligence

Know exactly where to show up.

We map where your actual buyers spend time -- which platforms, which communities, which search behaviors -- so effort goes to the channels that convert, not whatever's trendy this quarter.

Learn more

A desk with a product page on a laptop, its structured data in a code editor, and a search health checklist on a tablet: indexed, structured data valid, page speed 94

SEO, built in

The foundation the engines read first.

Structured data, answer-first pages, and a fast site. The same work that earns a Google ranking is what makes an AI engine able to quote you.

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Case Study

EmbraceRX Where a small brand could realistically out-rank well-funded competitors in AI answers.

View case study

HOW WE THINK

We wrote the playbook. Read it free.

Everything we do for clients, written down. Drag through the field guides.

How to Rank in ChatGPT, Claude, Gemini, and Perplexity

Each AI engine picks citations differently, but a handful of signals work across all of them.

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11 AI Search Ranking Signals That Predict Citation

The page-level signals that separate cited pages from ignored ones.

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AI Search Visibility: Getting Cited Without Ranking

Rank and citation are two measurements, and most teams take only one.

Learn more

How to Optimize for Google AI Overviews

Retrieval signals, schema, and answer-first patterns that earn AI Overview citation.

Learn more

Brand Mention Tracking for AI Search

Why named mentions beat backlinks for ChatGPT, Perplexity, and AI Overview citation.

Learn more

SEO and your weekly AI Visibility score ship with Launch. Tracking where competitors show up in AI answers is part of Grow.

Frequently asked

Ask ChatGPT about your category. Are you in the answer?

Hey. Drop your work email -- we'll show you who AI names when your buyers ask, and whether it's you.

Book a call

Led by Anthony Skinner, former CTO at Moz and iSpot.tv -- named one of the Top 26 Tech Executives to Follow in 2026.