Case Study
TelemedicineHow a telemedicine startup analyzed Google and AI engines to find their competitive edge
EmbraceRX needed to understand where they could realistically compete in a market dominated by well-funded telehealth competitors.
“EmbraceRX entered the telehealth weight-loss market competing against well-funded players. They needed answers traditional SEO tools could not provide.”
The Challenge
Entering a market where the incumbents had every advantage
EmbraceRX was entering a market dominated by well-capitalized telehealth competitors. The team needed to understand: Which competitors dominate AI answers about weight loss medications? Where are the content gaps AI cannot answer well yet? Which existing pages need optimization versus which new content should be created?
- Which competitors dominate AI answers about weight loss medications?
- Where are the content gaps AI can't answer well yet?
- Which existing pages need optimization vs. which new content should be created?
What We Did
Three analyses. One complete picture.
Competitive Analysis
Mapped visibility across Google organic, paid, ChatGPT, and AI Overviews across 14 categories including GLP-1 medications, weight loss programs, telehealth, wellness, and longevity treatments.
Content Gap Analysis
Calculated difficulty scores for each category across organic, AI, and paid search. Identified realistic targets vs. categories better served by advertising or PR.
Content Audit
Page-by-page assessment of EmbraceRX's existing site. Prioritized technical fixes, content improvements, and AI readiness enhancements.
What We Found
We mapped visibility across Google organic, paid, ChatGPT, and AI Overviews across 14 categories including GLP-1 medications, weight loss programs, telehealth, wellness, and longevity treatments. We calculated difficulty scores for each category across organic, AI, and paid search -- then ran a page-by-page audit of their existing site covering technical fixes, content improvements, and AI readiness.
KEY INSIGHT
Major competitors had weak AI presence despite strong Google rankings. Wellness and longevity topics had low AI citation difficulty -- AI did not have strong preferred sources yet.
Key Discoveries
What the data revealed.
Identified categories where major competitors had weak AI presence -- despite strong Google rankings.
Found wellness and longevity topics with low AI citation difficulty -- AI didn't have strong preferred sources yet.
Mapped where EmbraceRX's target audience actively engaged online, revealing advertising opportunities.
Discovered content format patterns that earned AI citations in the telehealth space.
competitive categories with difficulty scores
identified across 6 priority categories
analyzed alongside Google organic and paid
Results
The outcome
The analysis delivered a prioritized optimization roadmap covering existing pages, 40+ content opportunities across six priority categories, and advertising and partnership targets identified from actual audience behavior -- not assumptions.
Prioritized optimization roadmap covering existing pages and net-new content
Advertising and partnership targets identified based on audience behavior
Why the AI Visibility Suite fit
EmbraceRX is what the AI Visibility Suite is built for: find the categories where incumbents are weakest across AI, score the realistic wins, and sequence the work so quick wins fund the harder ones.
Get this analysis for your site
See where you stand across Google, ChatGPT, and AI Overviews -- and where the opportunities are.