Case study · Telemedicine
EmbraceRX: off Shopify, onto a platform they own.
EmbraceRX needed to understand where they could realistically compete in a market dominated by well-funded telehealth competitors.
BEFORE
Original Shopify store
AFTER
embracerx.co, live today
- LOAD TIMEdown from 4.6s on the old Shopify theme
- 1.1s
- CHECKOUT CONVERSIONafter the custom funnel replaced Shopify checkout
- +38%
- PLATFORM FEESno Shopify cut eating into margin
- 0
The challenge
Entering a market where the incumbents had every advantage.
EmbraceRX entered the telehealth weight-loss market competing against well-funded players. They needed answers traditional SEO tools could not provide.
- 01Which competitors dominate AI answers about weight loss medications?
- 02Where are the content gaps AI can't answer well yet?
- 03Which existing pages need optimization vs. which new content should be created?
What we did
Three analyses. One complete picture.
We mapped visibility across Google organic, paid, ChatGPT, and AI Overviews across 14 categories including GLP-1 medications, weight loss programs, telehealth, wellness, and longevity treatments. We calculated difficulty scores for each category across organic, AI, and paid search — then ran a page-by-page audit of their existing site covering technical fixes, content improvements, and AI readiness.
01
Competitive Analysis
Mapped visibility across Google organic, paid, ChatGPT, and AI Overviews across 14 categories including GLP-1 medications, weight loss programs, telehealth, wellness, and longevity treatments.
02
Content Gap Analysis
Calculated difficulty scores for each category across organic, AI, and paid search. Identified realistic targets vs. categories better served by advertising or PR.
03
Content Audit
Page-by-page assessment of EmbraceRX's existing site. Prioritized technical fixes, content improvements, and AI readiness enhancements.
Key insight
Major competitors had weak AI presence despite strong Google rankings. Wellness and longevity topics had low AI citation difficulty — AI did not have strong preferred sources yet.
What we found
Key discoveries. What the data showed.
The analysis delivered a prioritized optimization roadmap covering existing pages, 40+ content opportunities across six priority categories, and advertising and partnership targets identified from actual audience behavior — not assumptions.
- 01Prioritized optimization roadmap covering existing pages and net-new content
- 02Advertising and partnership targets identified based on audience behavior
01
Identified categories where major competitors had weak AI presence — despite strong Google rankings.
02
Found wellness and longevity topics with low AI citation difficulty — AI didn't have strong preferred sources yet.
03
Mapped where EmbraceRX's target audience actively engaged online, revealing advertising opportunities.
04
Discovered content format patterns that earned AI citations in the telehealth space.
The store
Then we built it. A storefront they own.
A templated Shopify store with a generic checkout — no custom funnels, no onboarding built for a clinical product.
A fully custom build on Vercel: custom checkout, custom funnels, and custom login and onboarding for every patient.
On mobile
Why it worked
Find where the incumbents are weakest. Start there.
EmbraceRX is what the AI Visibility Suite is built for: find the categories where incumbents are weakest across AI, score the realistic wins, and sequence the work so quick wins fund the harder ones.
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