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Load time
1.1s, down from 4.6s
Checkout conversion
+38%

WEB & COMMERCE

Your website is your best salesperson. Is it closing?

The BlueWave Cyberdefense website homepage: Cybersecurity and IT Services Built for Growing Businesses
embracerx.co, the custom storefront built by Pressfit
Overhead view of a customer paying by phone at a tablet point-of-sale on a shop counter

Most sites lose the sale on one of these screens:

  • Loading…
  • Please wait.
  • Something went wrong.
  • Page not found.
  • Create an account to continue.
  • This field is required.
  • Session expired.
  • Redirecting to checkout…

Slow is a price tag.

Every second they wait, someone else gets the sale.

A template isn't a store.

A pretty page isn't a closing page.

Fast isn't a feature.

It's the whole sale.

On phones. At checkout. In AI answers.

embracerx.co custom storefront built by Pressfit

Case Study

EmbraceRX Off the Shopify template, onto a custom build.

Load time, from 4.6s
1.1sLoad time, from 4.6s
Checkout conversion
+38%Checkout conversion
Platform fees
0Platform fees
View case study

WHAT WE DO

Four ways a site starts closing.

Site rebuilds

Custom-built, or rebuilt from your template.

Before and after of a real estate site rebuild: a Squarespace template with stock interiors on the left, and the launched custom site with the agent’s own photography and booking buttons on the right

A full rebuild on Next.js and Vercel, whether that means leaving a Shopify theme behind or starting from scratch. The page stops being the bottleneck between your product and the sale.

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Conversion

Find the leak. Fix it first.

We audit every page, CTA, and form field against real buyer behavior, then ship the top three fixes in 30 days, measured in GA4 field data, not opinions.

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Speed

Every second you save keeps a customer.

Rebuilt for speed and mobile, measured in Core Web Vitals field data, not Lighthouse scores from your laptop. Under 2.5 seconds to load on 4G, every page.

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UX & accessibility

Easy for everyone to use and to buy from.

Keyboard navigation, color contrast, mobile flow, and form ergonomics, audited and fixed to WCAG AA across the whole site, not just the homepage.

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REAL PRODUCT, IN MOTION

We don't just build sites. We build the product.

Commerce and SaaS, shipped end to end, by the same team doing the marketing. Here is what goes into a build like the Enguard platform.

Security & access controls

Role-based permissions, invite flows, and identity protection, so the right people get in and everyone else stays out.

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Design & function

One design system from the marketing site to the admin console, built mobile-first, so every screen looks like the brand and works the way people expect.

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Monitoring & support

Enrollment tracking, alerts, and incident triage built into the product, so problems get caught and resolved before your customers notice.

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Built and grown by Pressfit:

See the work
  • AVI
  • Bluewave Cyberdefense
  • EmbraceRX
  • Momentum Group
  • BeLevelHeaded

Speed and conversion fixes ship with Launch. Full UX and accessibility work across the whole site is part of Scale.

Frequently asked

Send us your URL. We'll tell you what's costing you the sale.

Maxwell

Hey. Tell us what's slow, confusing, or losing you sales -- we'll tell you what we'd fix first and what it would take.

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Anthony Skinner

Led by Anthony Skinner, former CTO at Moz and iSpot.tv -- named one of the Top 26 Tech Executives to Follow in 2026.