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COMPETITIVE ANALYSIS

See exactly who AI trusts in your industry -- and why

Cross-channel competitive intelligence across organic search, paid ads, ChatGPT, Claude, and Google AI Overviews.

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The Problem

When someone asks ChatGPT about your industry, who gets mentioned? When Google generates an AI Overview, whose content gets cited? Most companies have no idea -- that's where we come in.

What We Analyze

Every channel. One view.

We map your competitive landscape across every channel that matters -- including the AI answer engines most companies aren't tracking yet.

Organic Rankings

Full keyword extraction with position tracking, search volume, and theme tagging across your competitive set.

Search Ads

Competitor ad spend patterns, keyword targeting, CPC data, and paid vs. organic overlap analysis.

ChatGPT

Direct ChatGPT responses for your keywords -- who gets mentioned, what gets cited, and how often.

Claude

Claude citation analysis revealing which brands and content sources are trusted by Anthropic's AI.

AI Overviews

Which sources Google cites in AI-generated answers -- and what content format earns those citations.

SERP Features

Featured snippets, People Also Ask, video carousels, and knowledge panels across your categories.

See Where You Stand

AI visibility landscape

See your brand plotted against every competitor across AI mention share, organic visibility, and search volume -- instantly spot where you're winning and where the gaps are.

ORGANIC VISIBILITY →← AI MENTION SHARE0%25%50%75%100%CompetitorBCompetitorACompetitorCCompetitorDYourBrandCompetitorE

SWOT Analysis

Strengths, weaknesses, and where to act

Every competitive analysis includes a full SWOT breakdown -- so you know not just where you stand, but exactly what to do about it.

Strategic clarity for every category

We analyze your brand's strengths and weaknesses across organic search, paid ads, and AI visibility -- then identify the external opportunities and threats that should shape your strategy.

The SWOT isn't generic. It's built from real competitive data: who ranks where, who gets cited by AI, where your content gaps are, and which competitors are gaining ground.

acme-health.comDirect
StrategyFocus on content depth where their thin service pages leave gaps. Target AI visibility in categories where their 0.3% ChatGPT presence shows a major opportunity.
StrengthsDominant paid search (142 keywords, $486K search volume). Strong AI Overview citations (221). Broad geographic coverage.
WeaknessesWeak organic outside brand terms. No research content. Limited educational depth -- mostly location pages.
OpportunitiesContent depth gap on cost and insurance topics. Missing FAQ and schema markup for AI citation. No video content.
ThreatsAggressive paid spend could increase further. Physical location advantage hard to replicate online.

Strategic Focus

Where to focus your strategy

Not every battle is worth fighting. We show you where to compete, where to advertise, and where to build partnerships.

  • Categories to own with content

    Topics where you can realistically build authority through organic content -- ranked by difficulty and opportunity.

  • Categories where advertising reaches your audience better

    Where paid search is more efficient than competing for organic rankings -- with CPC and competition data.

  • Partnership opportunities with AI-trusted sources

    Sites that AI already trusts in your space -- where a mention or backlink carries outsized value.

  • Areas where you shouldn't waste resources

    Categories dominated by high-authority incumbents where the ROI on competing is too low to justify the investment.

Why This Matters

The AI search landscape is shifting fast

“The top 20 domains capture 66% of all AI Overview citations.”

Semrush -- Most Cited Domains in AI

“AI Overviews now appear in 25% of Google searches.”

Conductor -- AI SEO Statistics

Process

How it works

Five stages from research to strategic recommendations.

  1. 01

    Brand & competitor research

    We identify competitors across direct, indirect, and content competitors using web research and AI analysis.

  2. 02

    Keyword extraction

    Extract organic and paid keywords from competitor domains, tagged by theme and category.

  3. 03

    AI data collection

    Collect ChatGPT responses, Google AI Overviews, and full SERP data for your keyword universe.

  4. 04

    Cross-channel analysis

    Transform raw data into aggregated visibility scores, citation maps, and competitive intelligence across all channels.

  5. 05

    Strategic recommendations

    Delivered as a complete competitive intelligence report with SWOT analysis, competitor profiles, theme deep-dives, and prioritized next steps.

Deliverables

Competitive Analysis deliverables

A comprehensive competitive analysis you can explore, share, and reference -- built entirely from your data.

  • Cross-channel visibility analysis
  • Competitive heat maps across organic, paid, and AI
  • SWOT analysis for your brand vs. competitors
  • Theme-by-theme competitive deep dives
  • AI citation landscape mapping
  • Advertising recommendations by category
  • Partnership and PR opportunity mapping
  • SERP feature ownership analysis
  • Prioritized strategic recommendations
AI Visibility Suite

Part of the Pressfit AI Visibility Suite. Explore the full system.

See where you stand

Find out who AI trusts in your industry -- and what it takes to join them.

Get Your Analysis

Sources

  1. 1.Semrush -- Most Cited Domains in AI
  2. 2.Conductor -- AI SEO Statistics