AI Visibility Case Study
Ace Branding
Case Study
The Company: Ace Branding
Ace Branding is a digital PR agency specializing in guaranteed media placements across 800+ major publications, with 12+ years of experience and 4,700+ articles placed for 1,500+ clients.
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The Challenge
- Ace Branding gets clients featured in 800+ major publications including Forbes, USA Today, and Nasdaq.
- In the past, media placements in prestigious outlets translated directly to Google visibility and brand authority.
- With the rise of AI answer engines like ChatGPT and Claude, the way people find information fundamentally changed -- and media coverage alone no longer guaranteed visibility.
- The gap between media coverage and AI visibility was costing clients potential reach. Placements that performed well in Google were not necessarily being cited by AI.
The Solution
- Pressfit.ai's AI Visibility Suite analyzed visibility across Google AND AI answer engines simultaneously, revealing a complete picture of where clients actually appeared.
- Cross-channel mapping revealed which publications AI actually trusts and cites -- a hierarchy that does not perfectly mirror Google's domain authority.
- Strategic recommendations showed where to focus PR efforts for maximum AI impact, distinguishing between publications that drive AI citations vs. those that do not.
The Plan
Develop a data-driven methodology for evaluating and prioritizing media placements based on their AI visibility impact -- enabling Ace Branding to offer a premium service tier that addresses the growing gap between traditional PR and AI-powered search.
The Process
- Analyzed client industries across ChatGPT, Claude, and AI Overviews
- Mapped which publications earn AI citations vs. which don't
- Identified content format patterns that drive AI visibility
- Created AI-visibility scoring for media placement prioritization
- Developed targeted PR strategies for AI-preferred publications
- Delivered interactive analysis deck with strategic recommendations
The Results
AI Visibility Insights
5 client verticals analyzed across Google and AI answer engines
AI-preferred publications identified per vertical with citation frequency mapping
Framework for AI-optimized PR campaigns developed with publication-level scoring
Premium service tier enabled for Ace Branding clients seeking AI visibility
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